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5 Tactic

1st ad that I saw on tv was the Bud Light commercial where everybody is drinking the beer and trying to get others to drink it as well. Trying to get them to jump on the bandwagon to go with the others in the commerical. There was also a transfer in the commerical because they are trying to say that Bud Light is better then any other beer. There is also a salience when they say "Always refreshing" and keep repeating that.

2nd ad that I saw on tv was the gatorade commerical with Joe Mauer. There could be testimonal because gatorade is using Joe Mauer to make the audenice go and get it because it will do what it did to him. Another tactic is jumping on the bandwagon. There trying to get you to buy it because Joe Mauer is drinking it and whatever it does to him it will do it to you. They also use starwman becasue they say gatorade might be better then any other kind of drink like pop or gatorade.